Unique Features

SAILING FROM THE UK

No-fly cruising from seven regional UK ports means you can start your holiday sooner without any queues, luggage restrictions, exchange rate worries or fuss at the airport – all for the best value.

As a no-fly cruise line, we take away all the stress that comes with flying. That means no busy airports, no transfer delays, and no luggage constraints. With Ambassador, each guest can bring unlimited cases along for the journey at no extra cost; you just need to store it all in your cabin.

Check in before you leave home.

With well-connected transport links via rail and road and accessible car parks, reaching our various UK ports is a sea breeze. What’s more, checking in online via My Ambassador Sailing before you walk out of the door means less to remember and a more seamless (and paper-free) boarding experience.

Our onboard currency is GBP£ sterling, which means no exchange rates and no wasted currency sitting in your back pockets at the end of your trip.

In terms of size, it matters to us. Our ships are mid-sized and are environmentally compliant with the latest industry standards, meaning they can reach certain ports and destinations that other cruise lines cannot. Did you know Ambience and Ambition are among the top 10-15% of ships to sail to the Norwegian World Heritage Fjords? It’s important to us that our destination experiences showcase our world in all its natural beauty, and that includes uncovering hidden and less-accessible gems.

So, why not experience the difference for yourself? As one of Britain’s newest cruise lines, we have a good impression to make. Be part of the new cruising era and see what all the fuss (and ease) is about.

Reasons to Book

SUSTAINABLE & ETHICAL

Some of the most environmentally friendly ships afloat. We are continually reviewing and improving how we operate to effect positive change, support communities in the places we visit, and reduce our impact on the environment. From locally inspired dishes on board to energy-efficient engines, we are paving the way for more sustainable cruising. This is represented by the turtle.

VOYAGES OF EXPLORATION

Affordable access to remote places and hidden treasures across the globe. Our UK departures offer affordable, easy access to a world of remote places, amazing sights, and hidden treasures. This is represented by the compass.

SAIL WITH FRIENDS

Meet like-minded people and make long-lasting friendships. Whether you're arriving on your own or with loved ones, our ships are some of the friendliest afloat. A place to meet like-minded people. From the crew to the guests, we are all part of the same community. This is represented by the hands held in friendship.

A WONDERFUL WELCOME

Classic ships, with charming crews, sumptuous cuisine, and great entertainment. A warm welcome from the minute you arrive on board to the moment you leave. Our classic ships create an inclusive atmosphere that will make you feel right at home. This is represented by the crown.

AFFORDABLE QUALITY

Experience the charm of an authentic and traditional cruise at a fantastically affordable price. At Ambassador, we believe exceptional quality should be within everyone's reach. Our sailings offer affordable quality, making it easier to indulge in the finer things in life, for less. This is represented by the plus symbol.

PEACE OF MIND

Fully travel regulation compliant Financial Protection through "A" rated UK based insurers. Guest funds are paid into a trust account. Full ABTA members. Enhanced health and safety policies. In The Ambassador Seal, this is represented by the protective circle.

With Optimus Holidays you get to experience the best deals along with comfort and unlimited entertainment.